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Spanish use the most; Chinese the least, says Kantar Media.
July 22, 2014
By: TOM BRANNA
Editor
When it comes to selling fragrance, marketers around the world should be shouting Olé!, according to results of a new study by Kantar Media. Fragrances are used more often by people in Spain (94%) compared to France (88%), Brazil (84%) and GB (76%). Chinese people use fragrances the least (just 12%). Other findings from the Kantar study include: • In Spain, Great Britain, Brazil and Russia it’s the younger audience that wear perfume or aftershave whereas in Egypt, Turkey and China young and we...
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